Friday, August 29, 2008

Media guides, media guides and more media guides

One of the fun, but yet frustrating, parts of being a SID (sports information director) has to do with media guides. They really put a SID to the test.

It is always a challenge trying to figure out how to place stuff in them, come with a new and catchy cover design, get everything typed up and do it all in a timely manner and have the guides back from the printer before the season starts. To try to stay on top of things, we generally start working on a media guide months in advance. For example, we were working on the football media guide back in March and April.

And when you've got as many athletic programs like we do here at Union, it's a year-round process.

My favorite part of it all is the design aspect of it. I love looking at what other schools have done, borrowing bits and pieces of their designs and then recreating a new look for the Bulldog and Lady Bulldog media guides. The hardest part is developing a cover design that can easily translate from sport to sport. Since there are just two of us in the Sports Information Office, we don't have the luxury of developing a unique look for each sport. As much as I'd love to, we just don't have the time to do.

But the best is when you finish all the guides for a sports season and have them at the printers. There is just this nice sense of relief ... and that's where I'm at right now.

The football, men's soccer, women's soccer and volleyball media guides all have been printed and the cycling media guide is being printed right now. (And you can look at the all by clicking on the links. )

However, all that means is that I get a short breather from working on a media guide. Fortunately for me, it's Labor Day weekend and I can wait until Tuesday to start on basketball.

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